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How A Marketing Intern Can Increase Your Company’s Reach

How A Marketing Intern Can Increase Your Company's Reach

Marketing: An Indispensable Activity For Any Business

If you own an Australian business or startup, you’ll know all about the importance of revenue, and by extension, attracting customers. Customers come when they know you exist. When they know you are solving their problems. When they know you are offering something they want or need. But what if you’re doing all those things and you’re still not attracting enough customers? You increase your reach.

How can you increase your reach? With the help of a marketer.

Now, you may be thinking, “That sounds like a lot of money. Money I just don’t have right now.” We understand your problem. When you’re getting a business off the ground, the costs can feel like they’re constantly racking up, and any unnecessary costs are cut.

But what if you could have a marketer and save your business money? It’s all possible with a marketing intern. Don’t sacrifice marketing. It is an absolute essential, and with a creative lot of students opting for careers in the field, we’ve found a way you can have your cake and eat it, too.

Now that sounds like really great news!

Increase Your Reach And Customer Base

In the current noisy digital world, marketing is becoming more and more complex. It requires a constant outpouring of content and communication to make yourself heard. Having a dedicated person doing that for your business can be a complete game changer.

Some of the tasks a marketing intern can help you with include:

  • Creating regular content for your social media channels – specifically where your ideal customer hangs out.
  • Preparing a monthly e-newsletter to make sure you are always top of mind for your loyal customers.
  • Tailoring your message for your niche customer.
  • Helping you stand out from the crowd with visually appealing packaging and brand communication.
  • Improving your SEO (search engine optimisation) so you appear in search results when people google for your product/service.
  • Researching your competitors so you can out-do them.
  • Compiling testimonials from happy customers to help attract new ones.
  • Helping you become a well-known brand in your industry.
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Marketing Doesn't Work For My Business – Said No One Ever!

You could offer the greatest product/service but if no one knows about you, you won’t survive for long. 

In order to take off and fly, make some noise and speak to your audience – in a voice they will hear, in a place they hang out. To get marketing interns to support your business, just follow these three simple steps:

  1. Have a clear understanding of what your needs are.
  2. Assign an employee to provide supervision to the marketing intern during their internship.
  3. Reach out to Outcome.Life to sign up and start taking on interns who can boost your popularity, revenue, and confidence!

Marketing Can Open New Horizons At No Cost

Our marketing interns each have a Bachelor Degree or higher and have a great foundation to make recommendations and improvements to your business. Internships typically last for 12 weeks for at least two days a week.

If you like the intern, you can hire them. If you’re not interested in hiring, you lose nothing. It’s like when big companies offer a “try before you buy” option. We say, “Sign up. Try it for 12 weeks. Then hire or try again!”

We at Outcome.Life take pride in not only helping students, but also in supporting Australian SMEs (small to medium enterprises) and startups with interns who can help their business.

Just reach out and start talking with our team about marketing interns who can help your business. It’s that simple.

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Vintii Vasundhara Aggarwal

 Vintii Vasundhara Aggarwal is part of the placement team at Outcome.Life in which she talks to new students and host companies every day about the importance of work-integrated learning. Once an international student herself, Vintii is passionate about connecting with international students and sharing with them how she has navigated the same path and kickstarted her career. She is also a visual abstract artist and the winner of three UNSW hackathons.

 

If you have any questions...

The Outcome.Life team are always here to answer any questions or help with any problems you might encounter during your internship.

You can contact us between 9am – 5pm, Monday – Friday at:

Phone: 03 8899 7424

Email: hello@outcome.life

CEOs Predictions About The 2020 Workplace

CEOs predicted a Pandemic in 2020! But did the world listen?

Domenic Saporito examines "the 2020 Workplace", a 2010 book about the future of work and the new normal

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In late 2010...

I remember reading a book titled “The 2020 Workplace”.

The book was a summary of interviews conducted by the authors Jeanne C. Meister & Karie Willyerd with hundreds of forward-thinking CEOs as they prepared to lead their businesses through the next decade.

I was so taken by what I read, I summarised the top 20 predictions of what our workplaces would look like in 2020 and passed it onto my senior staff. I told them, “If what we do doesn’t align with what is in this book, we ain’t doing it!”

Now, having plenty of time on my hands thanks to COVID-19, I took some time out to look back on the predictions of 10 years ago to see how accurate they were. Remember, some of the biggest and most successful tech businesses in existence today, like Zoom, Monday and Instagram, didn’t even exist when experts made these predictions!

But you could have knocked me over with a feather! When I re-read this stark warning in Chapter 8:

"Smart companies should prepare now for wild cards as disasters such as pandemics, terrorisom and mass climate change that will create an even greater focus on teleworking ... and migration to all forms of virtual work."
Jeanne C. Meister & Karie Willyerd
The 2020 Workplace

Creepy amazing, I think you’d agree!

So, if 100 CEOs can predict a COVID-19 type pandemic that would be the catalyst to redefine our workplaces 10 years before it happened, I wonder how accurate they were with their other predictions?

I’ll let you decide. Here are their top 20:

  1. You will be hired and promoted based on your reputational capital
    Your personal brand, expertise and the breadth, depth and quality of your social networks will be vital in getting a job in 2020.
  2. Your mobile device will become your office, your classroom and your concierge
  3. The global talent shortage will be acute
    Fast-breaking technological breakthroughs in new products and services will create a huge demand for new jobs with more complex skills.
  4. Recruiting will start on social networking sites
    Questions from employers will include: How many followers do you have on LinkedIn? How many people have recommended you on LinkedIn? Have you turned any of your followers, connections or friends into new business? Do you blog regularly about issues related to your job or industry? Have you participated in any innovation events?
  5. Web computers will force corporate offices to reinvent themselves
    Knowledge workers will increasingly elect to work at “third places”. Not at work or home, but informal public spaces such as cafes, coffee shops and coworking spaces.
  1. Companies will hire entire teams
    Instead of individuals, to tackle big business problems.
  2. Job requirements for CEOs will include blogging
    The fastest way to communicate broadly with customers and clients will be via social media (right, Donald Trump?!)
  3. The corporate curriculum will use video games, simulators and alternate reality games as key delivery models
    Corporate training will be transformed into a nimble, fun and highly collaborative experience, to develop leadership and complex critical thinking skills.
  4. A 2020 mindset will be required to thrive in a networked world Employees will communicate, connect and collaborate with one another, around the globe, using the latest forms of social media, working in virtual teams, to solve problems and create new ideas. Other mindsets needed will include: Social Participation, Global Thinking, Ubiquitous Learning, Thinking Big, Acting Fast, Constantly Improving and Embracing Cross-Cultural Power.
  5. Human resources’ focus will move from outsourcing to crowdfunding
    A bit like the open source community, rather than outsourcing problems to third-party providers or consultants, companies will empower their communities to provide solutions to their biggest problems.
  1. Corporate social networks will flourish and grow inside companies
    Millenials and Gen 2020 will demand access to external social networks. Forward-looking companies will exploit the power inherent to social networks to attract new staff, develop new skill sets, support and enhance team knowledge, drive collaboration and improve innovation.
  2. You will elect your own leader
    Companies that allow employees to elect their own leaders have become the “employers of choice”.
  3. Lifelong learning will be a business requirement
    Lifelong learning will be required to continually update one’s skills for both current and future roles
  4. Work-life flexibility will replace work-life balance
    Uber-connectivity and virtual workspaces will allow employees to choose the times of day to work that suits them.
  5. Companies will disclose their corporate social responsibility programs to attract and retain staff
    Increased focus on people, planet and profit.
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  1. Diversity will be a business issue rather than a human resources issue
    There will be a focus on multicultural talent.
  2. The lines between marketing, communication and learning will blur
    Companies will create online learning that not only teaches customers how to use their products, but builds brand loyalty along the way.
  3. Corporate app stores will offer ways to manage work and personal life better
  4. Social media literacy will be required for all employees
  5. Building a portfolio of contract jobs will be the path to obtaining permanent, full-time employment

How do you think they went? Not bad for 10 years ago! I can’t imagine trying to predict, in such detail, what the world would look like in another 10 years.

10 out of 10, or should I say 20 out of 20, to Jeanne C. Meister and Karie Willyerd and the CEOs they spoke to. I can’t wait to get my hands on “The 2030 Workplace”.

Source: Meister, J. C. & Willyerd, K. (2010). The 2020 Workplace. Harper Collins.

Domenic Saporito is the co-founder of Outcome.Life and GADA Technology. Dom has started, run and sold many businesses throughout his career, ranging in industry from property to tech, and even golf! As a business owner, product developer and chartered accountant with 15 years’ experience in the recruitment industry, Dom enjoys sharing his knowledge, insights and advice with international students looking to enter the job market in Australia.

If you have any questions...

The Outcome.Life team are always here to answer any questions or help with any problems you might encounter during your internship.

You can contact us between 9am – 5pm, Monday – Friday at:

Phone: 03 8899 7424

Email: hello@outcome.life